Hatria

Company History

Alliance Ascent Holdings Limited (AAHL) was established in 2006. It is a leading distributor and supplier of high quality building materials in Hong Kong and Macau. Management team are industry elites with over 20 years of in-trade experience.

Alliance Ascent Holdings Limited was found with a strong vision of providing "total solution" to customers, both in retail and project channels. We provide professional & value-added services to satisfy our valued customers through our various operating divisions, and support by strong customer base of reputable developers, architects, designers and engineers, contractors in Hong Kong and Macau.

NEWFORM

Vision

 With the courage to explore, innovate and enterprising spirit, Alliance Ascent Holdings Ltd aims to provide customers "total solution" for their kitchens, bathrooms and public washrooms. Through Alliance Ascent Holdings Ltd, customers can find the highest quality of building materials worldwide in one stop shop.

Awards

With the expertise skills and valuable market insight, in addition to the supports by those internally renowned brands, Alliance Ascent has gained significant recognition in the market. This can be reflected through the projects and awards that the company awarded throughout the years.

2012

"INTERIOR BEAUTÉ Residential Design and Home Products Brand Award – Best Kitchen Equipment Brand" by INTERIOR BEAUTÉ Magazine

2013

"INTERIOR BEAUTÉ Residential Design and Home Products Brand Award – Best Kitchen Equipment Brand" by INTERIOR BEAUTÉ Magazine.

2014

"INTERIOR BEAUTÉ Residential Design and Home Products Brand Award - Top 10 popular household brands" by INTERIOR BEAUTÉ Magazine

2014

In 2014, Alliance Ascent Holdings Limited was awarded the Management Excellence Award, which is organized by The International Institute of Management (IIM) in Hong Kong. The aims of the program are to promote professional management practices and to pay tribute to those organizations that have been contributing towards societal good and resource utilization effectiveness. The award is recognized and scored by the professional jury panel, which included Legislative Council Member, President of IIM, Chairman of the Hong Kong General Chamber and Professors from different universities.